CECONOMY AG, to which MediaMarkt is affiliated, achieved a higher sales performance in the last quarter of the 2022/23 fiscal year compared to the same period of the previous year, achieving an increase of 2.4%. With this success, the total financial year sales within the holding increased by 4.7% compared to the previous year and reached 22.2 billion Euros. The group, which announced EBITDA of 240 million Euros, achieved a 15.4% improvement compared to the last fiscal year.

CECONOMY, affiliated with MediaMarkt, which offers technology lovers the pleasure of comfortable shopping with its wide product range, announced the last quarter report of the 2022/23 fiscal year. According to the report shared by CECONOMY, MediaMarktSaturn Group increased its sales, adjusted for exchange rate effects and portfolio changes, by 2.4% in the fourth quarter of 2022/23 compared to the same period of the previous year, when it achieved a very strong sales volume.

Thus, total sales throughout the year increased by 4.7% compared to the previous year, reaching 22.2 billion Euros. Continuing its expansion in retailing in certain countries, especially in Turkey, the group’s growth rate, excluding the new store openings, was 4.3%. EBIT (Earnings Before Interest and Tax), which was 208 million euros in the 2021/22 financial year, increased significantly this year to approximately 240 million euros. This increase was mainly due to cost discipline and consistent margin management, as well as strong performance in the retail channel.

CECONOMY AG CEO Dr. Karsten Wildberger: “We have made significant progress in all key strategic areas”

CECONOMY AG CEO Dr. Karsten Wildberger made the following statements about the results obtained from the report: “As our strong performance in 2022/23 reveals, we have made significant progress in the past fiscal year. We have made significant progress in all key strategic areas. These include technology, supply chain and store transformation.

Not only did we deliver strong year-on-year sales growth for this year, we also recorded a very strong year-on-year increase in initial adjusted EBITDA, in line with the medium-term commitments we made on Capital Markets Day. Our disciplined cost and margin management, as well as our service growth, have strengthened both our profitability and resilience. “To quickly respond to the uncertain environment in the market, we have transformed our business to be more agile and adaptable.”

Net Promoter Score in customer satisfaction increased by 3 points to 53

These positive developments also positively affected CECONOMY’s future expectations. The Net Promoter Score of the company, which has made significant progress in customer satisfaction, reached 53. This is a significant achievement as a result of CECONOMY and MediaMarktSaturn’s efforts to continuously improve the customer experience. CECONOMY AG’s achievements and vision reveal that it has further consolidated itself as one of Europe’s leading consumer electronics companies and aims to continue its growth by focusing on customer satisfaction.

Eastern Europe region continued to grow

The Eastern Europe region grew by 65%, mainly due to the strong demand increase in Turkey, MediaMarkt’s correct market positioning and rapid new store openings. In addition to the market share development in Turkey, market share gains were also achieved in Germany, Austria and Benelux (Belgium-Netherlands-Luxemburg), which are among the group’s countries/regions with relatively lower sales growth.

Increasing visitor volume

There were significant increases in the number of visitors, especially on the retail side. There was a 6.6% increase in the amount of sales made from stores. On the other hand, the share of online sales in all sales reached 22.8%. CECONOMY

Transformation of store formats and increased productivity

With the principle of merchandising with the right format in the right place, store formats in the group continue to diversify. In addition to the main store formats that focus on the diversity of product and service offerings, large stores in the “Lighthouse” format positioned as experience centers or Xpress retail concepts that also introduce digital shelving to meet regional needs continued to develop in this fiscal year. MediaMarktSaturn Group, which wants to increase the total number of experience centers in the Lighthouse format, plans to open a store with a new experience concept in Hamburg in 2024, after the experience center called TechArena opened in Istanbul in October 2023.

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